The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How.

Daniel Coyle

It appears everywhere, in every sport, in every profession and in every art… people who perform at a level that seems untouchable. We marvel at people like Michael Jordan, Bill Gates and Picasso and with that marvel comes a deep wondering of how they can be so talented.

The answer has escaped us for years and with that a variety of explanations that range from nature to nurture to just plain lucky. In his book, The Talent Code, Daniel Coyle unlocks the code and opens the door to the secrets of building world class talent in any area. Are you ready? Talent is insulation! That’s right! Talent is a product of layers of insulation surrounding neural connections and the more we work that neural connection through focused and intense practice, the more that connection is insulated. Think about that one thing that is automatic for you, the thing that you can play, recite or perform without even thinking. That is talent and that means insulation!

Now let’s talk practical! Imagine a business world where mentoring, coaching and training were centerpieces to success. Imagine building insulation at all levels of our organizations to a place where you have the most talented people in your field. Imagine having the courage to do what your competitors are way too afraid to do; read The Talent Code and get into the insulation business right away!

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